The products registered by The Vegan Society with their Vegan Trademark – a total of 15,206 in 2020 – include cosmetics, cleaning products and clothing. And now a new bed from Savoir has also received this animal-friendly seal of approval. It’s called No4V, The Reformer (a king-size bed set with a box spring bed, mattress, and topper, starting at £ 16,705) and is set to be the first vegan luxury bed.
“We got more and more requests for bespoke vegan versions of our beds,” says Alistair Hughes, managing director of Savoir Beds, who took over the management of the historic bed factory in 1997, what I eat and the environmental impact of animal products, and realized that we really had to do something at Savoir . ”The brand, which emerged from an order for the Savoy Hotel in 1905, is known for traditional craftsmanship: in its two“ bedworks ”in West London and Wales, it makes fewer than 1,000 beds each year and uses all-natural, chemical-free beds Materials in production.
“In a normal savoir bed we have wool and horsehair; They do a great job on breathability, but they’re beastly, ”says Hughes. “The vegan alternatives to wool, for example, are often highly synthetic, petrochemical and therefore harmful to the environment. For us, the use of foam, for example, would have been a step backwards. That started us looking for plant-based alternatives that could mimic the qualities of our traditional materials. “
What Hughes and his team have developed is a combination of organic cotton and flax, bamboo and tampico – a fiber from the agave lechuguilla, a plant that is only found in the semi-desert regions of northern Mexico. “Both bamboo and tampico wick away moisture and regulate temperature, mimicking what we love about horsetail,” he says. “We agreed on these main ingredients pretty quickly. But then of course we noticed that the devil is in the details. “
A look at the supply chain and every detail of the beds, from screws (which can be lubricated with glycerin-based substances) to wood glue, revealed a number of gray areas. “When you ask, ‘Can you tell us exactly what’s in it?’ You’re starting to see that you can’t get any answers, ”explains Hughes. “We’re basically a small supplier, so they said, ‘If you don’t want our screws, don’t buy them’ – it’s that simple. We had to find alternatives.” For example, when Savoir couldn’t find an adhesive that was guaranteed to be animal-free Products, it made its own.
But what can the brand’s customers expect from the experience with the new bed? “It feels a little different, no question about it,” says Hughes of the slightly firmer mattress. “But for some, this may be the most convenient they have ever tried.”
As with the other beds by Savoir, this design is guaranteed for 25 years as a mattress on a box spring base. The bamboo-based topper should be changed every five to seven years – similar to the horsehair variants – while various plant-based materials such as sea-green organic linen from de Le Cuona are used for the custom-made upholstery surfaces.
But the brand doesn’t stop with a bed – it is introducing vegan bedding into its range of accessories, bringing more traceability and transparency with it, and will continue to research plant-based materials. “I think we should all be consuming less animal products,” says Hughes. “But then I just bought a pair of leather RM Williams so I’m not going to stop making horsetail beds just yet.”
Savoir Betten Savoir No4V, The Reformer, from £ 16,705