Music Week Award-winning company Tap Music – the global music management and publishing company behind Dua Lipa, Lana Del Rey, Ellie Goulding, Leigh-Anne Pinnock, Dermot Kennedy and others – has an update on their ongoing campaign to find Britain’s next Eurovision Song Contest announces winners.
Back in October 2021, Tap unveiled their plan and urged the music industry to make experienced live artists available for consideration.
“For many years we’ve seen the UK not doing as well as we would have liked, even though pop music is something we typically excel at,” Tap’s Ben Mawson said at the time. “The simple fact is that it’s time to show what we can do and what a wonderful musical talent we have – at the end of the day, we can’t blame the politicians.”
Tap has now shared an update that the process of finalizing their shortlist is now underway, giving them “an incredible mix of established, emerging and brand new talent” to choose from.
The deadline for announcing the participants is March 10th. The selected song, which will be performed at the Eurovision Song Contest, will be released commercially through a partnership with a major label.
Speaking of the selection process, Ben Mawson of Tap said: “We are on the verge of making our final decision, we have many options and have been pleasantly surprised at how many wonderful artists, both new and established, want to be a part of this process with us. Like us, they recognize that Eurovision is the biggest music TV opportunity in the world. It’s a tough decision with so many strong competitors, many with existing European fan bases, which is exciting. If we decide on the act, we will put an incredible team around the chosen act and look forward to sharing news shortly.”
Ed Millett of Tap added: “The challenge was to find a talent who had both an incredible voice – because singing live in front of 200 million people is no easy task – as well as incredible stage presence and an unforgettable song – on it follows the song contest everyone. The reason we want to do this is to create something special on stage that the UK can be proud of, whether our performance tops the leaderboards or not.”
Tap isn’t the only one urging the industry to take action to find the next Eurovision winner, either. After initial support from Dua Lipa, Sir Elton John and Spice Girl Melanie C, the campaign gains even more momentum with Lana Del Rey, Andrew Lloyd Webber, Nile Rodgers and Little Mix star Leigh-Anne Pinnock.
We are about to make our final decision on wWe will put an incredible team around the chosen act
Speaking of the quest, Lana Del Rey said: “Ben and Ed have always loved a challenge and are proud they took it up… and I wish them and Britain the best of luck on the night. Britain was my home in the early days when I met Ben and Ed, so I have a special affinity.”
Sir Andrew Lloyd Webber said: “The Eurovision Song Contest was originally intended to be a celebration of songs and songwriters. I’m glad Tap has the desire to follow this path and I really hope that this year’s UK entry rediscovers those fundamentals and we find a great British song performed by a great British singer.”
Nile Rodgers added: “Merck and I are both delighted that our friends at Tap are serious about a real ESC effort for the UK. Eurovision is a massive global institution that means so much to so many people around the world and there’s no reason not to have a good British entry once it doesn’t miss out on the pop dominance it delivers to the world on a daily basis. It was wonderful to see Maneskin win last year and become a global success story and now it’s time for the UK to do their best again by bringing the very best song to the world.”
Concluding on her commitment, Leigh-Anne Pinnock said: “I love that my managers are involved in finding this year’s act to represent Britain. I know they will choose an act that will make Britain proud. European fans have always given Little Mix so much love, so I’m calling on all mixers to line up behind Great Britain in the Eurovision Song Contest this year!”
While Britain suffered a major blow at the Eurovision Song Contest 2021 when James Newman finished with zero points with his track Embers, Tap is hoping they can change Britain’s fate.
Ben Mawson said: “It’s been fantastic working so closely with the BBC on this project so far, particularly with Radio1 and Scott Mills who has provided incredible insight and has been an important part of the team. Radio 1 – the voice of youth culture – is vital to the Eurovision audience, which we know is getting younger every year. It’s really important to us that this year’s Eurovision has that feel good factor, we want everyone to get behind the show, enjoy the show and hopefully celebrate a great British performance tonight.”
You can read Tap Music’s Ben Mawson and Ed Millett about their double-header Music Week Awards 2021 here
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