How Avocado Green’s farm-to-mattress model helps it stand out among DT
Avocado Green is counting on it. The mattress brand launched in 2016, at a time when hundreds of direct-to-consumer bed-in-a-box startups—like Casper, Purple, and Leesa—were flooding the internet with ads (and their bank accounts with money). By 2018, mattresses were a $29 billion market, with at least 189 different startups competing to own how we … Read more