Nicolas Bruylants, CVO and co-founder of CNNB Solutions, a leading e-commerce enabler for direct-to-consumer (D2C) in the MENA, predicts the region’s largest online shopping event ever. CNNB Solutions, which provides innovative end-to-end strategies and services for brands to optimize their e-commerce business, says online traffic has increased by 500% or around during the days of Black Friday and around Black Friday could increase six times. People who shop online at the same time.
Nicolas said: “This year’s online shopping numbers will be a new record for the MENA region. During the seven-day period beginning Thanksgiving Thursday, our forecast data shows MENA brands should be prepared for their busiest week ever. “
CNNB Solutions also estimates that November sales for online brands could be up to three times higher than a standard month. However, the company warns that brands need to be ready in several areas to ensure they don’t face potential consumer negativity.
Nicholas continued, “Businesses need to have the right marketing, offers, and calendar, but that is often all they are considering. Brands need to make sure they have the right inventory, IT infrastructure, logistics, and customer support that are optimized for these huge spikes in sales. “
Research by Google shows that searches for product reviews in MENA increased by 45% during the week of Black Friday, while according to a survey by consulting firm Simon-Kucher & Partners, awareness of Black Friday in the United Arab Emirates is 100% and in Saudi Arabia is 98%.
CNNB Solutions has D2C e-commerce and e-distribution partnerships with dozen of regional and international brands, including well-known names like L’Oréal, Lancôme and Swiss Arabian Perfumes. The company uses intelligent strategies in the MENA countries.
Find out more about D2C e-commerce and how it could help your business here.
Black Friday and SMEs
Ramy Assaf, CEO and co-founder of Zbooni, a leading mobile application for social commerce in the United Arab Emirates, KSA and Jordan, told AMEinfo:
“One of the things that stand out about Black Friday and the festive gift sales this year is that people are looking for locally curated products. Of course there is the trend towards buying large items at discounts or sprawling marketplaces for bulk bargains on a large scale, but since the pandemic we have seen an acceleration in customers looking for bespoke and customizable products that are better served by local and independent sellers . “
He added, “It’s not just about big players like Amazon and Mittag, it’s an exciting moment for SMBs that can play a big role in the biggest shopping season of the year.”
Earlier this year, Zbooni said the UAE’s gift market will grow to $ 14 billion by 2023 as many domestic startups develop products and services that tap this thriving market.
Dark skies over Black Friday
NETSCOUT threat researchers have found that cybercriminals continue to take advantage of our increasing online interactions and transactions by launching 5.4 million Distributed Denial-of-Service (DDoS) attacks from January to June 2021.
The world would be well on its way to hitting nearly 11 million DDoS attacks in 2021, a record. Looking specifically at the retail sector for this year’s Black (or White) Friday, NETSCOUT observed over 41,000 DDoS attacks on electronic shopping and mail order stores in the first half of 2021, ranking it in the top 5 for vertical industry targets.
Hardik Modi, Area Vice President of Engineering, Threat and Mitigation Products at NETSCOUT, said, “We are seeing more and more retailers reporting DDoS extortion attacks, and any successful attempt can result in costly downtime and permanent reputational damage.”
Beauty for very few
FACES, a leading Middle Eastern beauty retailer owned by Chalhoub Group, is partnering with Careem, the region’s multi-service platform, to bring Beauty on Demand to this year’s Black Friday.
Beauty enthusiasts in the United Arab Emirates will find the FACES Shop in the Careem app on Black Friday, which offers customers the opportunity to buy beauty boxes with worthwhile discounts in the app.
Starting November 23, customers in certain areas across Dubai will be able to purchase a beauty box containing 3 beauty products that will be delivered directly to their doorstep to an address of their choice within 30 minutes.
The bundle contains products from brands such as ‘Mont Blanc’, ‘Shiseido’ and ‘Make Up For Ever’ at a huge discount with savings of up to 75% compared to the usual retail price.
Amazon needs recruits
Amazon’s sales typically increase 40-60% in the Christmas quarter compared to the rest of the year, which puts a huge strain on the company’s logistical backbone. As Statista’s graph shows, Amazon hires thousands of seasonal workers every year to carry the workload across its network of fulfillment / sorting centers and customer service locations.
Mattresses that take care of the “rest”
King Koil, one of the leading mattress brands in the region, is participating in Dubai’s 3-day super sale from Thursday, November 25th to Saturday, November 27thNS.
King Koil offers a flat 40% discount on all of its products in all stores. King Koil has also recently partnered with the Faza, Esad (Dubai Police), Abshar and Waffer loyalty program cards. Holders of these cards will also benefit from an additional 5% discount in all stores in the United Arab Emirates during the Super Sale event.
The discount applies to all King Koil products including mattresses, beds, headboards, end tables and sleeping accessories such as pillows, duvets, bedding and more.