BGN get into bed with Slumberdown | North West Business News

BGN go to bed with Slumberdown

Antonio Giansante (MD), Paul Bailey (Client Services Director) and David Newton (Creative Director) from BGN


Manchester-based brand-run design and digital agency BGN was hired by Slumberdown to design and build a new website.

As part of the project, the BGN team will deliver digital strategy, design, animation and WordPress development for the branded website.

Slumberdown is a manufacturer of filled bedding and is part of the John Cotton Group, a family-run company founded in 1916 and based in West Yorkshire.

The group develops fiber technology that is used in its range of pillows, duvets, protectors and toppers.

BGN’s focus will be on creating a new site that will offer more synergies with the marketing communications creative developed by McCann Leeds.

The new site, slated to roll out in the first quarter of 2022, is also set to showcase Slumberdown’s expertise in all areas of sleep.

Antonio Giansante, CEO and Founder of BGN, said: “Slumberdown is a leading and popular name in the filled bedding sector, so we are delighted to be named by you.

“Our goal now is to create a new branded website that reflects what the brand stands for, what it offers and communicates its constant commitment to better sleep for everyone.”

Anjna Mistry, Senior Marketing Manager at Slumberdown, said, “BGN really understood the challenges of the category and the consumer and what we wanted to achieve with the brand from the start.

“We’re very excited to see the site come to life as we build until it launches early next year.”

The pitch process was carried out by the intermediary GO! carried out.

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