Beter Bed opens first Sleep Experience

S.leep specialist better bed Has officially open mindeded his first Adventure shop at the Sontplein in Groningen, the Netherlands. the Opening of the Adventure shop is in line with Strategy presented at the beginning of the year to solidifand it is brickandMortar base by adding new store formats to his currently shop Format portfolio. NSe new sleep eThe xperience store format is packed with innovations and caters to customerss with tailor-made sleep advice sleep better and thereby wake up healthier, happier, and more productive.

John Kruijssen, CEO of Beter Bed Holding NV is proud to present the new store format: “This new experienceence store is the embodiment of our recently launched strategy for 2025, and sets the standard for the introduction to our current branch network. The shop is a breeding ground for experiments in how we present our brand and our range of products our customers can get personal sleep advice, and how we present our brand promise: ‘Better bed sleep better, live better’. W.I will continue roll out more experience Shops, as well as updating our current branch network with items that work well in the adventure shop in 2022.

Sleeping is personal
With the new store concept, Beter Bed is taking the next step to make its brand promise “Sleep better, Live Better” personal and tangible. Everyone is different and has different sleep needs. That is why Beter Bed wants to make visitors experience what a good night’s sleep means for them personally. The Sleep Experience offers an intimate nighttime ambience and a fresh, vital morning atmosphere. So Beter Bed does not focus on the products, but on the experience of restful sleep and restful waking up.

The value of quality sleep
As a sleep specialist in the Netherlands, Beter Bed wants everyone to get the good sleep they deserve. Better sleep makes people happier, healthier, and more productive. That is why Beter Bed focuses on improving the quality of sleep. “Everything we do should lead to a better sleep”, explains John Kruijssen. “We train our employees to provide competent and personal advice, offer sustainable quality products and develop new measurement technology that customers can use to find a mattress that best suits them.”

Trade fairs for personal advice
In addition to the expertise of sleep experts, Beter Bed also uses data to help each customer make the best choice. Thanks to the Beter Slapen ID technology, which measures the body using sensors, customers now receive a personal sleep profile including mattress advice. “The use of data and measurements offers an objective and tailoredS.ed advice on mattress that fits best. When we tested this new technology, it became clear that surprisingly many people receive different advice based on their individual preferences than they initially thought, said Kruijssen. In the near future, Beter Bed would like to enable people to take measurements themselves at home in order to discover their ideal sleep solutions.

Impression from the new sleep experience shop
The new Beter Bed sleeping experience is packed with the latest (sustainable) innovations and sleep solutions:

  • Beter Slapen ID: individual, objectively measured mattress advice.
  • Sleeping Scan: Interactive sleep advice from Beter Bed Chatbot Bo.
  • Leazzzy: the Beter Bed sleep subscription.
  • M line interactive digital screen: one of the largest LED walls in Europe.
  • Interactive pillow wall: the largest collection of pillows in the Netherlands.
  • Paper Bed: affordable, comfortable and sustainable sleep made from 100% recycled Dutch cardboard.
  • Emma Motion: Europe’s first intelligent mattress that works when you sleep, exclusively at Beter Bed Experience.
  • Smart bedroom: Smart devices and gadgets for a good night’s sleep.
  • B Bright 5000 and M Line Green Motion: two new mattress collections made entirely from reusable materials.
  • Sustainability at Beter Bed: 38% of the Beter Bed product range already consists of sustainable products.

More information about the innovative sleep solutions of the Beter Bed Sleep Experience, pictures and a video impression of the store can be found here.

About Better Bed Holding
Beter Bed Holding (BBH) is the leading sleep specialist in the Netherlands in retail, wholesale and B2B.

Our mission is simple. We believe the better we sleep, the better happier, healthier and more productive we are. And we won’t rest until everyone gets the quality sleep they deserve.

Listed on Euronext Amsterdam, BBH operates the successful retail brands Beter Bed, Beddenreus, the new subscription brand Leazzzy and the digital company Lunext. In addition, through its subsidiary DBC International, BBH operates a wholesale business with branded bedroom furniture, which also includes the internationally known M line.

With 3 distribution centers, a fleet of 80 vehicles, 134 stores and a rapidly growing online presence, our team of over 1,000 dedicated employees looked after almost 200,000 customers in 2020 and generated sales of over 200 million euros.

Expert sleep advice is the focus of our strategy. Thanks to our revolutionary tool “Beter Slapen ID”, our sleep consultants help our customers to find the perfect sleep. BBH is proud of it
M line is the official sleep supplier of AFC Ajax, TeamNL, Jumbo-Visma, NOC * NSF and the KNVB.

For more informations
Press inquiries: Uneke Dekkers / CFF Communications
T +31 (0) 20 575 4010 or M +31 (0) 6 50261626
E [email protected]

Please click the link below to view the PDF version of this press release and the Better Sleep Experience factsheet. Press photos can be downloaded here.

  • Press release 08/12/2021

  • Factsheet on the Better Sleep Experience

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