Bed Bath & Beyond names first chief customer leader

Retailer Bed Bath & Beyond has announced its first major customer guide.

In the newly created role, Rafeh Masood will oversee both digital and branded roles, including consumer experience and customer support, according to a report in the Wall Street Journal.

Masood previously served as the retailer’s interim chief brand offer and chief digital officer.

The company also announced the creation of a digital marketplace that will allow other brands to sell products on its e-commerce platform and is partnering with grocery chain Kroger to bring Bed Bath & Beyond products to E -Commerce website by Kroger and in stores for sale sometime later in 2022.


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