Bed Bath & Beyond launches new holiday brand, H for Happy

Bed Bath & Beyond Inc. BBBY,
+ 1.37%
announced the launch of a new proprietary brand on Thursday. H for Happy focuses on holiday and seasonal items such as throw pillows, artificial Christmas trees, menoras, towels and porch decor. This is the eighth own brand that Bed Bath & Beyond has launched this year. H for Happy is available online and in stores. Bed Bath & Beyond’s stock is up 28.8% year-to-date, while the S&P 500 SPX,
-0.26%
rose by 24.8% in the reporting period.

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