Bed Bath & Beyond launches 8th house brand since spring

Union, NJ – Bed Bath & Beyond’s latest private label collection includes hundreds of items in contemporary design and at affordable prices.

The H for Happy collection is refreshed seasonally and includes festive decorations, kitchen and bathroom accessories as well as living room accents. The opening range includes:

  • Decor: Pillows, candles, garlands, stockings, menoras, bottle brush trees, nutcrackers, dreidelsitters and floor mats
  • Vacation: pre-lit artificial Christmas trees, fairy lights, ornaments, tree skirts
  • Kitchen: Baking utensils, Gingerbread house sets, decorative towels, table lines and table decor
  • Bath: Shower curtains, countertop accessories and towels
  • Outdoors: Wreaths, garlands, verandas and path decorations

“For anyone looking to create a festive environment, H for Happy is an uplifting and inspiring solution to creating year-round memories,” said Neil Lick, SVP of Owned Brands at Bed Bath & Beyond.

H for Happy is the eighth house brand that Bed Bath & Beyond has launched on the market this spring. Previous launches included Studio 3B (October), Squared Away (July), Wild Sage (June), Our Table (June), Simply Essential (May), Haven (April), and Nestwell (March).

To promote the new brand, Bed Bath & Beyond launched a consumer competition on November 18th, which will run until November 24th. Consumers can participate via Facebook and Instagram by commenting on their favorite vacation memories to get one in twenty H for Happy. Grand Prizes to be won – a curated box of Christmas products for each winner and one to share with someone special of their choice.

The H for Happy collection can also be seen in Bed Bath & Beyond Vacation, happier Video content series hosted by Home, happier team Members, culinary personality Katie Lee Biegel and interior designer Jeremiah Brent. The two have teamed up for a weekly digital content series that offers Christmas decorating tips and expert advice on vacation prep, cooking, entertainment and gift giving. In addition, numerous social influencers show how they decorated their living spaces with H for Happy products for the holidays.

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