Bed Bath & Beyond alum Steve McGee launches new business

New York – As a senior retailer, Steve McGee was often frustrated when he saw great merchandise that he couldn’t fit into an assortment.

“You see these amazing products, but then you think about creating space to tell this special story,” said McGee, a 30-year-old retail veteran who was most recently VP / general merchandising manager, home furnishings for Bed. was bath & beyond.

His new venture, Arroya Studio, is set to help home textile suppliers bring their great ideas to consumers – but it also requires a thorough look at how suppliers can build their business with traditional retailers.

On the DTC side, Arroya Studio is helping manufacturers and importers start their own websites and develop social strategies to sell directly to the consumer. A well-rounded approach can include Tik Tok, Instagram, Google Marketplace, and Facebook, as well as a consumer-centric branded website, he said.

He is also of the opinion that too many providers are behind the times when dealing with established retailers.

“Dealers today are looking for fewer, but more collaborative and more strategic partners who understand their business,” said McGee, CEO / President of Arroya Studio.

The company’s range of services includes product development and design, identifying gaps in the product range, creative services, branding, marketing and sales representation. Key executives include McGee, Chief Brand Officer Jean Lindsley, former VP of Branding at Bed Bath; and EVP of Marketing Dennis Kenney, the on-air personality and fashion stylist.

“We can support companies from product idea to product launch,” said McGee.

This includes consumer research, web design, web construction, and photography as needed.

“You see all of these small businesses popping up,” he said. “Retailers think of them as small businesses, but when you add them all up, that’s what they should look out for.”

The best products to resonate directly with consumers are solution-oriented and verifiable, McGee added. He found that several digital native brands have used their relationships with consumers to move into the brick and mortar space – either alone or with traditional retail partnerships.

At its core, he said, Arroya Studio’s mission is to help home textile companies and brand owners “drive digital transformation, modernize sales techniques, and design and develop world-class products and brands.”

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